Posted by editors on
April 27, 2009 at 11:31 am
Who remembers the Chevrolet Nova? Although it’s now past, it was one of the major marketing errors of the 20th century. In Spanish, the word “nova” doesn’t describe a type of star; rather, it means “it does not go” (no va). Had GM done their marketing research and consulted with even one Hispanic person, they [...]
Posted by editors on
April 27, 2009 at 10:44 am
The most important thing to remember when developing a marketing plan is to always keep your customer at the forefront. All the time and effort put into creating a solid blueprint won’t mean a thing if you have the wrong subject in mind ― in other words, check your ego at the door!
Worry less about [...]