Posted by editors on
April 30, 2009 at 5:33 am
Learn more about business-building strategies at Hook PR in this feature article by the Chamber of Commerce in Georgetown, DE (click image for .pdf version)
Hook PR Group recently added two storytellers experienced at developing promotional content that allows organizations throughout Delaware to reel in more clients. James Diehl, a longtime Sussex County journalist, and veteran [...]
Posted by editors on
April 14, 2009 at 11:39 am
Savvy companies are on a new mission to send quality messages that cut through the noise of a busy and crowded marketplace. Their quest: to deliver custom communications to targeted clients.
The concept is described as content marketing. It involves researching customers’ challenges and learning how to help them be more productive. It means if you [...]
Posted by editors on
February 10, 2009 at 6:38 pm
It’s official. We’re in a recession and your profits are beginning to show it. Though your marketing budget may be smaller this year, you should use new and better marketing strategies that draw in customers and grow your business.
Newt Barrett, founder of the marketing consulting firm Succeeding Today. Succeeding Today (www.succeedingtoday.com), is a lead thinker [...]