This email address is being protected from spambots. You need JavaScript enabled to view it. rss  facebook  twitter

Content Marketing

Create content that engages your targets and prospects.

No one likes intrusive marketing tactics. That’s why savvy marketers use content marketing, an approach that provides useful information about a company and its offerings in a user-friendly format. Instead of pitching your products or services, content marketing delivers information that informs your buyer. In the process you’ll demonstrate your expertise and gain your customer’s trust.

marketingOne of the most effective and powerful tools in the content marketing mix is e-mail marketing – it allows you to communicate regularly with your clients, maintain a presence in their minds, generate increased referrals and enjoy repeat sales. You can easily integrate your e-mail campaigns with your social media presence and even repurpose the text to use on blogs. Remember, blogs are vital to raise your search engine ranking!

Monthly social media packages that pull it all together

Hook PR Group now offers Fishing Packages, which feature the most important marketing strategies in 2012. They integrate branding (messaging, visual design work, social media interaction), content marketing (blogs and emails) and inbound marketing (search engine optimization, leading generation and conversions) to help you ensure more traffic and leads. A basic package for businesses that want to improve their social marketing in a manageable way includes:

  • quarterly social media profile optimization and custom-designed graphics
  • three weekly posts on social media sites
  • one Constant Contact monthly e-newsletter
  • one weekly blog post (350 words) 
  • one press release distributed locally and nationally every other month
 
Not reeling in as many clients as you’d like? You might need our special bait. Drop us a line to custom create a monthly package that fits your needs and your budget.

To gain your clients' trust, forgo advertising for useful content!

Nationwide, successful businesses see the benefits of content marketing. So do marketing gurus!

Content marketing is all the marketing that’s left, says Seth Godin, marketing genius and author of many bestsellers. During a teleseminar with Joe Pulizzi (one of the founders of content marketing), Godin said that the new marketing is about giving your customers the resources to trust you. They become a fan of yours because you teach them something that makes them feel better about the world.
What a great concept!

Here are four key points about content marketing from the seminar, as summarized by Pulizzi:

  • Let go of the old way of thinking. Understand that the old way of marketing is talking consistently at customers. New marketing is about connecting with customers.
  • Attract the chosen few. Traditional marketing was about the number of hits, calls, etc. you could generate; new marketing is about who is calling or visiting your website. If only 12 people are reading your blog, but they are 12 people with lots of buying power, your blog is successful.
  • Develop great content for your audience. If your product solves their problems, they’ll talk about it and tell others.
  • Tell an authentic story by living an authentic life. In the new marketing world, you can’t fake it. You have to share your passion.