No one likes intrusive marketing tactics. That’s why savvy marketers use content marketing, an approach that provides useful information about a company and its offerings in a user-friendly format. Instead of pitching your products or services, content marketing delivers information that informs your buyer. In the process you’ll demonstrate your expertise and gain your customer’s trust.
One of the most effective and powerful tools in the content marketing mix is e-mail marketing – it allows you to communicate regularly with your clients, maintain a presence in their minds, generate increased referrals and enjoy repeat sales. You can easily integrate your e-mail campaigns with your social media presence and even repurpose the text to use on blogs. Remember, blogs are vital to raise your search engine ranking!
Monthly social media packages that pull it all together
Hook PR Group now offers Fishing Packages, which feature the most important marketing strategies in 2012. They integrate branding (messaging, visual design work, social media interaction), content marketing (blogs and emails) and inbound marketing (search engine optimization, leading generation and conversions) to help you ensure more traffic and leads. A basic package for businesses that want to improve their social marketing in a manageable way includes:
Nationwide, successful businesses see the benefits of content marketing. So do marketing gurus!
Content marketing is all the marketing that’s left, says Seth Godin, marketing genius and author of many bestsellers. During a teleseminar with Joe Pulizzi (one of the founders of content marketing), Godin said that the new marketing is about giving your customers the resources to trust you. They become a fan of yours because you teach them something that makes them feel better about the world.
What a great concept!
Here are four key points about content marketing from the seminar, as summarized by Pulizzi: