Hook PR Group

From pop-ups to spam to junk mail, consumers are confronted with so much advertising these days that they’re more annoyed than intrigued by the message.

But savvy communicators have found a way to stand out in the crowd by switching to content marketing. This approach provides useful information about a company and its offerings in a user-friendly format that consumers don’t consider it to be advertising.

Because content marketing is cost-effective, it’s ideal for companies of all sizes, including small businesses and nonprofit agencies.

As journalists, we know how to gather information quickly and accurately on any subject. You can trust us to tell your story in clear, compelling language that will resonate with a wide range of readers.

Consider these simple content marketing solutions from our extensive offerings:

raise your visibility with news releases that grab headlines in print and online media

generate increased customer loyalty through e-newsletters that we create and maintain

maximize the effectiveness of your web site text with our web rewrite program

spark dialogue with clients and prospects with campaigns for Facebook and other social networking sites

assign us to ghost write columns that position you as an expert in your field

expand your client base with Spanish translations

Learn more about the marketing services offered by Hook PR Group. You can set up a free brainstorming session with one of our marketing professionals: email editors@hookrgroup.com or call us at 302-858-5055.

Strong images coupled with carefully chosen words stir the emotions of target audiences.

As part of our brand storytelling services, we also offer creative graphic design (identity) services

Call on us to develop:

identity: logos

print collaterals: brochures, rack cards, postcards, newsletters

online: websites, enewsletters and banners for other social media outlets

Keep them hooked with fresh content!

CONTENT MARKETING MAKES YOU A TRUSTED EXPERT

HOOK PR GROUP

Brand storytelling and content marketing that reel in clients

Nationwide, successful businesses see the benefits of content marketing. So do marketing gurus!

Content marketing is all the marketing that’s left, says Seth Godin, marketing genius and author of many bestsellers.

During a teleseminar with Joe Pulizzi (one of the founders of content marketing), Godin said that the new marketing is about giving your customers the resources to trust you. They become a fan of yours because you teach them something that makes them feel better about the world.

What a great concept! Here are five key points about content marketing from the seminar, as summarized by Pulizzi:

Understand that the old way of marketing is talking consistently at customers. New marketing is about connecting with customers.

Attract the chosen few. Traditional marketing was about the number of hits, calls, etc. you could generate; new marketing is about who is calling or visiting your Web site. If 12 people are coming to your blog, but they are the right 12 people with large amounts of buying power, that’s what matters.

Develop great content for your audience. If your product solves their problems, they’ll talk about it and tell others.

Tell an authentic story by living an authentic life. In the new marketing world, you can’t fake it. You have to share your passion.

To gain your clients' trust, forgo advertising for useful content!