Posted by editors on
April 30, 2009 – 5:33 am
Learn more about business-building strategies at Hook PR in this feature article by the Chamber of Commerce in Georgetown, DE (click image for .pdf version)
Hook PR Group recently added two storytellers experienced at developing promotional content that allows organizations throughout Delaware to reel in more clients. James Diehl, a longtime Sussex County journalist, and veteran [...]
Posted by editors on
April 27, 2009 – 11:31 am
Who remembers the Chevrolet Nova? Although it’s now past, it was one of the major marketing errors of the 20th century. In Spanish, the word “nova” doesn’t describe a type of star; rather, it means “it does not go” (no va). Had GM done their marketing research and consulted with even one Hispanic person, they [...]