Posted by editors on
May 1, 2009 – 11:52 am
Hype doesn’t work anymore. To capture the attention of increasingly sophisticated consumers, you need to hook them with valuable information that empowers them to make informed decisions about your industry and your offerings.
This blog is dedicated to chatting about the most effective ways to develop rich and engaging content.
Posted by editors on
April 27, 2009 – 11:31 am
Who remembers the Chevrolet Nova? Although it’s now past, it was one of the major marketing errors of the 20th century. In Spanish, the word “nova” doesn’t describe a type of star; rather, it means “it does not go” (no va). Had GM done their marketing research and consulted with even one Hispanic person, they [...]