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	<title>Hook PR Group &#187; Brainstorming Session</title>
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	<description>Communication that captures attention</description>
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		<title>For people who want publicity, but haven&#8217;t started yet: A Hook PR Brainstorm</title>
		<link>http://www.hookprgroup.com/2009/06/hookpr-brainstorm/</link>
		<comments>http://www.hookprgroup.com/2009/06/hookpr-brainstorm/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 20:10:47 +0000</pubDate>
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				<category><![CDATA[Brainstorming Session]]></category>

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		<description><![CDATA[What exactly is Public Relations, and what can it do for your business?
Public Relations, or PR, includes all kinds of strategies to attract positive attention to your business.
Every time you encounter:

an open house,
 an article,
 a free demonstration,
 a podcast
 a press release
 or a website

– you’re seeing PR at work.
Discover PR ideas that don’t [...]]]></description>
			<content:encoded><![CDATA[<h3>What exactly is Public Relations, and what can it do for your business?</h3>
<p>Public Relations, or PR, includes all kinds of strategies to attract positive attention to your business.</p>
<p>Every time you encounter:</p>
<ul>
<li>an open house,</li>
<li> an article,</li>
<li> a free demonstration,</li>
<li> a podcast</li>
<li> a press release</li>
<li> or a website</li>
</ul>
<p>– you’re seeing PR at work.</p>
<h3>Discover PR ideas that don’t need big budgets</h3>
<p>Some PR ideas need almost no money, like offering a free talk at the library, creating a YouTube video, or being the guest for an interview.</p>
<p>Others require a budget for ad placement, air time, or recording services.  Done right, you get a return on your investment through new customers the campaign brings in.</p>
<p>You may be bursting with ideas for spreading the word about your work.   Or, maybe you’re drawing a complete blank.</p>
<h3>How to talk to Hook PR professionals for free</h3>
<p>Hook PR Group offers your company a Hook PR Brainstorm.  It’s a free 20-minute brainstorming session over the phone, with one of our PR professionals.  You can ask us for feedback on your latest idea.  Or find out about tactics that best fit your budget.</p>
<h3>A Hook PR Brainstorm IS:</h3>
<ul>
<li>A 20-minute phone call (at a pre-arranged time)</li>
<li>A quick way to discover a variety of PR options</li>
<li>Your opportunity to learn about general pricing information</li>
<li>A time for instant feedback about what’s working or not working for you</li>
</ul>
<h3>A Hook PR brainstorm is NOT:</h3>
<ul>
<li>An instant price quote (but you can request a quote, which you will receive later)</li>
<li> A “working session” for a particular campaign</li>
<li> A crash course in do-it-yourself PR</li>
</ul>
<h3>How much is “No PR” costing your company?</h3>
<p>A Hook PR Brainstorm is a no-cost opportunity to find out what it’s like to work with our PR professionals.</p>
<p>When you join in a Hook PR Brainstorm, you are under no obligation to buy Hook PR services.</p>
<p>What have you got to lose?  Hook PR Brainstorms will be offered free for a limited time.  To reserve your place, contact us at <a href="mailto:editors@hookprgroup.com">editors@hookprgroup.com</a></p>
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