Can your small- or medium-sized company compete with larger companies in southern Delaware? Yes you can, simply by launching an electronic newsletter program – and the Georgetown-based Hook PR Group is here to help to you succeed.
Build your customer base, and stay in touch with your current customers using an email newsletter. E-newsletters are an [...]
News articles get noticed at a fraction of the price of paid advertising
Pick up any newspaper and you’re bound to see them. Sometimes you see just a few, and sometimes dozens of them – news from local businesses about their services, products or employees.
Press releases, when written well and targeted to the right audience, can [...]
What exactly is Public Relations, and what can it do for your business?
Public Relations, or PR, includes all kinds of strategies to attract positive attention to your business.
Every time you encounter:
an open house,
an article,
a free demonstration,
a podcast
a press release
or a website
– you’re seeing PR at work.
Discover PR ideas that don’t [...]
Hype doesn’t work anymore. To capture the attention of increasingly sophisticated consumers, you need to hook them with valuable information that empowers them to make informed decisions about your industry and your offerings.
This blog is dedicated to chatting about the most effective ways to develop rich and engaging content.
Learn more about business-building strategies at Hook PR in this feature article by the Chamber of Commerce in Georgetown, DE (click image for .pdf version)
Hook PR Group recently added two storytellers experienced at developing promotional content that allows organizations throughout Delaware to reel in more clients. James Diehl, a longtime Sussex County journalist, and veteran [...]
Marketing guru David Meerman Scott, bestselling author of The New Rules of Marketing & PR, says journalists are best suited for developing great content.
Who remembers the Chevrolet Nova? Although it’s now past, it was one of the major marketing errors of the 20th century. In Spanish, the word “nova” doesn’t describe a type of star; rather, it means “it does not go” (no va). Had GM done their marketing research and consulted with even one Hispanic person, they [...]
Newspapers, magazines, radio, and television (once the Big Four) are sharing information with a host of rapidly developing electronic media. This is good news for your organization – you have new and different ways to reach your customers that are more effective than ever.
Here are some tips you should know so this full-steam-ahead engine doesn’t [...]
The most important thing to remember when developing a marketing plan is to always keep your customer at the forefront. All the time and effort put into creating a solid blueprint won’t mean a thing if you have the wrong subject in mind ― in other words, check your ego at the door!
Worry less about [...]
Savvy companies are on a new mission to send quality messages that cut through the noise of a busy and crowded marketplace. Their quest: to deliver custom communications to targeted clients.
The concept is described as content marketing. It involves researching customers’ challenges and learning how to help them be more productive. It means if you [...]