Team Leaders

Since our founding in 2007, we have employed creative strategies that rely on developing relevant content that we present in a compelling way.

delaware web design – Team Rivera


Patricia V. Rivera, owner of Hook PR Group, excels at helping organizations identify their true brand essence and then tell their story with compelling visuals and content.  Patricia began her career as a journalist and worked at the New York Times, the News Journal in Wilmington, Del. and the Dallas Morning News. She has won numerous national awards for her storytelling. In the field of marketing, her areas of expertise include brand storytelling, content strategy and translations management. She holds a B.S. in communications from the University of Tennessee and is pursuing a master’s in marketing management from Wilmington University.

delaware web design – Team George

Pam George, an award-winning writer and editor, has written for US Airways Magazine, Fortune, Men’s Health, Christian Science Monitor and Delaware Today. Before becoming a full-time writer, she owned a special events and public relations company, Events by George!, and she is the former promotions director of WDEL/WSTW radio stations and the former advertising director of the Carmen Group, an automobile dealership. Along with writing magazine and newspaper articles, she has written and/or edited press releases, capital campaign brochures, case studies, white papers, advertorials and advertising copy.

delaware web design – Team Martinez

Mauricio Martinez, is a certified Apple developer and a senior web developer, handles the group’s web projects and inbound marketing campaigns. He has leveraged social media for professional purposes for almost a decade. He is a pro at using a variety of web development platforms including content management systems like Joomla, Wordpress, Magento, Shopcommerce, etc. His areas of proficiency are HTML 5, XHTML, DHTML, COCOA, CSS3, PHP and JS/JQuery.  Mauricio integrates best practices in search engine optimization and social media marketing. He is a master systems engineer at Cisco Systems Network and also an advanced graphic designer who studied in South America.

marlene Marlene Taylor  is a journalist who has written about science, nature and medicine. At Hook PR Group, she brings her journalism skills to the art of brand advertising, crafting difficult concepts into a clear and compelling narrative. Her work has appeared in The Oklahoman and the News Sentinel in Knoxville, Tenn., and she has written content for organizational newsletters, brochures, and other materials. Marlene taught social media at the University of Tennessee in Knoxville, where she received an M.S. in Communication and Information with a concentration in Journalism and Electronic Media.
ray Ray Daminger, a contributing creative designer at Hook PR Group, possesses a passion for design and client satisfaction that fuels him to provide creatively simple concepts from start to finish. Ray earned his bachelor's degree in Art from Towson University and has been in the design field for more than 18 years. He has worked with many coastal Delaware organizations and strives to not only design for them, but build long-lasting relationships. His specialties are logo branding, business identity and print advertising.