A hook, you say?
hook: noun \hu̇k\hʊk
As storytellers, we love hooks – and we don’t mean the fishing kind! See how they’re used:
A narrative hook is a literary technique in the opening of a story that grabs the readers’ attention so they will keep on reading.
A musical hook, often a short riff, passage, or phrase, is used to make a song appealing and to catch the listener's ear.
A journalistic hook makes the story relevant right now.
Get the drift? If you want creative and compelling messages and content, call our marketing storytellers at 302.858.5055